Growing product catalogs
Thousands of products, brands and vendors to manage.
CTO-Led E-commerce Technology Partner
Complex e-commerce. Simpler with the right partner.
CTO-led technology, catalog and e-commerce support for US-based niche retailers and distributors.
Book a ConsultationOne accountable partner across
- Development
- Catalog Operations
- Integrations
- Merchant Center
- Technology Leadership
THE CHALLENGE
Your e-commerce business is too important for occasional support.
Four gaps we see again and again in catalog-heavy stores, and the reason ownership matters more than another developer.
Disconnected systems
Payments, shipping, search, analytics and feeds need to work together.
Ongoing development needs
Maintenance, feature work and technical issues compete for attention.
No technology owner
Multiple developers and vendors, without one accountable technology lead.
ABOUT i2i
More than development. A true technology partner.
i2i provides accountable, CTO-led technology ownership for businesses that need strategy and execution together, backed by hands-on e-commerce technology experience.
You get continuity and accountability across e-commerce technology, catalog operations and continuous improvement, instead of a rotating cast of developers and vendors.
- CTO-level technology ownership
- Strategy and execution together
- Hands-on e-commerce experience
SERVICES
Everything your e-commerce technology needs.
Development & Maintenance
Feature work, bug fixes, platform maintenance, code improvements and troubleshooting.
Catalog Operations
Product creation, listing maintenance, category structure, attributes, vendor data and catalog updates.
Merchant Center & Feeds
Feed setup, synchronization, diagnostics and technical support.
Integrations
Payment, shipping, search, analytics and third-party connections.
Design & Conversion
Responsive design, navigation, product-page usability and conversion-focused improvements.
Technology Leadership
Roadmaps, priority setting, developer management, vendor coordination and technology reviews.
CORE OFFER
Fractional E-commerce CTO + Managed Development Team.
Get technology leadership, a managed team and continuous support without building a full internal department.
See How We HelpFractional E-commerce CTO
A senior technology owner for your roadmap, priorities, developers and vendors, supported by a managed development team.
Strategy
Roadmaps, priorities and technology reviews tied to your business goals.
Leadership
One accountable lead managing developers, vendors and decisions.
Execution
A managed team that delivers a prioritized monthly backlog with visible progress reporting, supported by catalog and Merchant Center work.
WHO WE HELP
Built for catalog-heavy retailers and distributors.
US-based specialty retailers, distributors and business groups with recurring technology and product-data complexity.
See If We’re a Fitemployees
Growing teams with limited internal e-commerce engineering capability.
in revenue
Established businesses where the store is a core revenue channel.
products
Catalog-heavy stores with multiple brands and vendors.
Platform support
- Magento
- WooCommerce
- BigCommerce
- Shopify
- Custom / Legacy
We support your existing commerce environment rather than forcing a platform migration.
INDUSTRIES
Experience across catalog-heavy industries.
Where catalog complexity, many vendors and ongoing technology needs meet.
Automotive parts & vehicle accessories
Large catalogs, many brands and vendors, and constant product-data updates.
Safety & emergency equipment
Specialised equipment catalogs that need accurate data and a dependable store.
Industrial tools & supplies
Deep catalogs, rich attributes and the integrations that keep orders moving.
Also supported: marine, RV & powersports parts, and electrical & commercial equipment. Tell us about your business.
OUR APPROACH
From complexity to clarity.
You are buying continuity and accountability, not isolated development hours.
STEP 01
Understand
We learn your business, your store and your challenges.
STEP 02
Prioritize
We define priorities and build the roadmap.
STEP 03
Execute
We deliver with transparency and accountability.
STEP 04
Improve
We provide continuous support and optimization.
Work runs from a prioritized monthly backlog with visible progress reporting.
OUR COMMITMENT
Hands-on e-commerce experience, with clear commitments.
i2i is a new, CTO-led partner built on hands-on e-commerce technology experience. We would rather earn your trust with clear terms than borrow credibility.
Clear scope, in writing
Monthly hours, response times, included platforms and approval rules are defined in every proposal.
Visible progress
Work runs from a prioritized monthly backlog, with progress reporting you can see.
Honest boundaries
Paid media, third-party licenses, content and photography are separate costs, never hidden in the plan.
Proof when it is real
Client results, screenshots and metrics are published only with explicit permission.
FAQ
Common questions about working with i2i
Straight answers about how our CTO-led model works.
1. What is a Fractional E-commerce CTO?
A senior technology leader who owns your e-commerce roadmap, priorities and vendors on a part-time basis, backed by a managed development team. You get leadership and execution without building a full internal department.
2. Do you work as a development agency?
No. Development is part of what we do, but we act as your technology partner: one accountable lead for strategy, priorities and delivery, rather than isolated project hours.
3. Can you manage complex product catalogs?
Yes. Catalog Operations covers product creation, listing maintenance, category structure, attributes, vendor data and ongoing catalog updates.
4. Can you support Google Merchant Center?
Yes. We help with feed setup, synchronization, diagnostics and technical support for Merchant Center.
5. What platforms do you support?
Magento, WooCommerce, BigCommerce, Shopify and custom or legacy stores. We support your existing environment rather than forcing a migration.
6. Do you provide paid advertising?
Not as a media-buying service. We support the technical side: product feeds, integrations and conversion tracking. Ad spend is a separate cost.
7. What does ongoing support include?
A prioritized monthly backlog with visible progress reporting. Monthly hours, response times, included platforms and approval rules are defined in your proposal. Third-party licenses, content and photography are separate.
RESOURCES
